BLUE SHIELD OF CA
Blue. It’s the color of half the country. 72% of pants and 80% of brands. But Blue Shield of California’s blue is different. Not because it looks different, but because of the meaning we give it. Our blue stands for equality and inclusion. Peace and love and health. Selflessness and sacrifice. Freedom of choice. Honesty. Humanity. Courage. Our blue is more than a color. It’s what we stand for.