Bed Bath & Beyond
2021 Bed Bath & Beyond Rebrand
The big, blue coupon. We all know it, we all love it, and we all agreed it was time to move past it if Bed Bath & Beyond wanted to become a modern brand that stood for something more emotionally resonant than a coupon.
To reorient the brand, we set out to own the idea of “home”. But what does home really mean? Is it a place? Is it a style? What we came to find is that above everything else, home is a feeling. And when you’re happier with your home, you’re happier with your life. In fact, being happy about your home is the #2 determinant of overall happiness. That’s a huge deal. And a brand that has everything you need to help improve every nook and cranny of your home, could make you actually feel happier. So we re-launched the brand based on a simple but powerful insight: that you’re not just buying new stuff, you’re creating a home, happier.
SOCIAL & DIGITAL
The ask was help Bed Bath become a more “digital first” brand so we’ve been rolling out on social and digital channels that are new to the brand but where their consumers are. At launch we created a simple giphy channel with #, icons, and animations. In our first week we saw organic usage at over 55mm views. Here some of the most popular below:
