Audi isn’t a luxury car company that uses social media to compete with other luxury car companies.
Audi competes with everything you in your social feed. We took a big picture approach to tell visual stories through Instagram. While other luxury car brands post car porn, Audi strives to deliver car porn with a plot and it worked. Repeat visitors flocked to the Audi Instagram grid to watch the stories develop.
PAS DE COUPE - DANCE OF THE TWO DOOR
SPEED OF LIGHT
We took some typical car photography and made them Instaworthy.
RACE THROUGH TIME
How do you get regular people excited about Audi's motorsports history? By turning ten hours of archived racing footage into an insane three-minute long Instagram story.